Client

Dell EMC India

Scope

With 2-in-1 being promoted big, we didn't want to hold back on the most popular medium of modern communication and collaboration, i.e. social media. We took the new Dell 2-in-1 portfolio to the social world with our SM campaign aptly named #TwoKaDum.

Brief

When it comes to workforce technology, one size doesn’t fit all. While you may have desk-centric and specialized workers who work sitting on their desk throughout the day, today’s workforce is evolving with increasing number of on-the-go mobile professionals, remote workers and corridor workers moving from one place to another throughout the working hours.

Outcome

With Dell’s range of 2-in-1 convertible laptops, you can be twice the person you are with the power of a laptop and the portability of a tablet. Be your productive best, be it at work or at play. Let versatility be the winning difference for you as you don multiple hats with #TwoKaDum of Dell 2-in-1s. The campaign garnered 1200+ entries with a reach of 36+ Million and 6+ Million impression. Engagement rate of 7% on Facebook and 5% on twitter.