Client

Dell EMC India

Scope

A campaign on Social Media to capture the energy of cricket, and align it with the robust performance of Dell Latitude laptops

Brief

With workforce transformation, Dell EMC provides its users with solutions that enable both small and large organizations to enhance performance and productivity of their employees. Dell Latitude’s durability, enhanced security, cooling ability, and lightweight paves the way for transforming the workforce across the globe to create success stories every day.

Outcome

And it was a winning stroke for all. We provided our users with a platform to share those success stories with the world. Success stories crated individually and groups. It resulted in enormous success of 1200+ entries, 70+ M reach. Our efforts were recognised by National Awards for Marketing excellence for the category of Best Use of Social Media in Marketing and DOD (Drivers of Digital) Awards 2017 for Best Social Media Marketing Campaign.