Campaign

Client

SAP India

Scope

Conceptualize and design communication collaterals for design thinking workshop.

Brief

Original and impactful communication to invite SAP customers for a design thinking workshop.

Outcome

To generate curiosity around ‘Design Thinking’ domain, we conceptualized and designed an exciting traffic generation campaign for the workshop. The campaign was launched via a series of cinemagraph based eDMs followed by artistic invites & web banners driving online registration for the workshop. Pocket size solution cards were designed as handouts for customers. The workshop witnessed active participation of 50+ teams.