Client

Microsoft India

Scope

Conceptualize and design communication collaterals for PLC Jan 2018 – an event for Microsoft Partners

Brief

Build on the PLC 2017 brand and give it a fresh feel for PLC Jan 2018 for an impactful communication to partners

Outcome

Keeping intact the original event logo, a complete new look was designed for PLC Jan 2018. Keeping the focus on business and people who enable a leaner, faster, better growth, the campaign was launched with a crisp BYC to invitees followed by exec invites. Interesting creative, posts and surveys were scheduled on Kaizala group for a strong audience engagement before and during the event. series of engagements were scheduled for partners across. Seamless experience was designed for the business and solutions zones at the venue.