Client

Microsoft

Scope

Conceptualize and design the creatives for online-to-offline marketing platform

Brief

Microsoft wanted to create consumer preference for PCs that come pre-installed with its productivity suite – Microsoft Office. For the same, the concept of ‘Complete PC’ was introduced in the market through an integrated campaign. The objective of the campaign was to create market demand and drive sales of “Complete PC with Office pre-installed”.

Outcome

Sales traction of 80 K+ units within 6 months of campaign launch