Campaign

Client

Microsoft

Scope

Conceptualize campaign theme & design logo, eDMs, standees, posters and other branding elements.

Brief

To design a campaign that encourages Microsoft India employees to contribute innovative ideas for cross-functional problem solving.

Outcome

Conceptualization of Mad Hatters - an innovative and witty campaign that excites the audience and ensures high retention. Campaign launched with chronological teasers, followed by catchy emailers and posters that encourage original idea generation from employees. Conversion of office-space into Mad Hatters’ zone to facilitate brain-storming of cross-functional teams.