Social contests, branded & non-branded posts/tweets on Facebook & Twitter to create awareness about Air Purifiers.
To create a social media campaign for soft launch of Havells Air Purifiers.
An intensive social campaign highlighting product features and lifestyle tips. Engaging branded posts/tweets and contests leading to 63% jump in Facebook page likes, 248% increase in post engagement. 2763 new fans acquired organically with a staggering reach of 1,03,377 on Facebook leading to 2,00,470 impressions. 251 new followers acquired organically on Twitter, with 125.6 K impressions.