Print & Retail

Client

Havells

Scope

Theming and Design of the quarterly Partner newsletter (print)

Brief

Revamp the existing partner newsletter with a clutter free design.

Outcome

Havells India sends out a quarterly communication (in print format) to all its partners and distributors to inform the community about recent initiatives, programs, events, product launches and plant updates. The newsletter design was pre-dominantly content heavy. Timeus Interactive redesigned the newsletter, giving it a contemporary feel by breaking the content monotony with infographics and images. The revamped Watts Up newsletter looks like a corporate tabloid calling out Leadership message, product stories, regional updates and partner interviews, making it an interesting read for the Havells Partner community.