From Campaign Conceptualization to its Execution
To come up with an interesting Online Presentation that showcases sales of EMC to make prospects quick in their decision-making.
Our plan was to convey the idea in the form of some interesting stories using analogies from daily life. Our creative team produced a 12 product series comic-strip based e-mailers using EMC Customer CIO, Non-customer CIO and EMC sales employees as story protagonists. The comic-strips proved to be effective enough to deliver the idea in a simplest yet comical way.