Client

Dell EMC India

Scope

To replicate Dell EMC Forum India (a premier technology event) virtually and engage people on social, we rolled out an integrated social media campaign with an objective to make sessions in the forum accessible and available to all. Our social posts delivered promotional and knowledge sharing content urging users to watch sessions available on the microsite.

Brief

Choosing the appropriate content strategy in sync with the core messaging ‘Anytime Anywhere’ availability.

Outcome

A total of 4000+ people directed to the microsite, generating more than 200000+ reach, 400000+ impressions, and 3000+ engagements on social.