Social Media

Client

Biocon Academy

Scope

Strategizing on ideas for the Academy to establish brand presence, enhance brand visibility & create awareness about the programs. Social Media services included campaigns to engage target audiences, created discussions, amplification of admission and other events at academy using branded & non-branded posts/tweets on Facebook & Twitter. Ideas executed were in terms of posts, announcements, discussions and set up of edited videos on YouTube.

Brief

Biocon Academy, a Centre of Excellence for advanced Biosciences Learning, is a CSR initiative of Biocon, Asia’s leading Biopharmaceutical Company. It is aimed at developing specialised and industry-ready talent for the biotech sector in the country.

Outcome

Activity Period: 2 Months, Total Applications Received/ Leads Generated: 750, Total Reach: 230873, Total Daily Impressions: 491652, Social Media helped reach the right TG. The Academy got tremendous response and admission leads from Social. The audience targeted through this campaign was very niche, thus, increasing the impact of its communications to manifold. The engagement and post reach of such a niche audience was outstanding as compared to rest of the industry standards.