ScopeTo engage user and integrate social media with on ground event. The biggest challenge for the team was to garner engagement organically with a mere fan base of 1200 on the Facebook page
A campaign strategy was designed to drive engagement on social media by sharing live updates of the event and interesting engagement activities at the event. The theme and strategy designed by the team “Never miss a call “focused was focused at the InstaVoice by Kirusa. The videos of the activities were shot and posted onto social channels. The user on social was engaged by sharing live updates.